Heineken is the leader of the pack when it comes to beer but when they announced that they are going to open a bakery this month, we were a little surprised.
But actually it’s not such a crazy idea. Heineken isn’t the first that is using their yeast to created tasty bread. A couple of students created BrouwBrood, where they use the rest products of beer to create tasty buns. This way they avoid food waste and create a healthier bread.
Heineken are using their so called “A-Gist” (yeast) to create this bread. In order to give it the best opportunity, they have asked master boulanger Mark Plaating to create the bread. Curious on how it will taste? You can try it yourself between the 18 -21 of March on the Vijzelgracht 37 in Amsterdam. Watch the video here:
Heineken Pop-Up Bakery
Vijzelstraat 37, Amsterdam
Open daily from 12 til 9pm
Did you know that you can drink beer made out of rainwater? This beer brewer did it!