Trends. You either love them or you couldn’t care less about them. One thing is for sure, you are going to hear about these “trends” sooner or later. The same applies to the travel industry. Every year, we see a shift and it has a lot to do with our changing behaviour. The way we travel is important for travel agencies and brands, so that they can play into this and give the “consumer” want he or she wants. Booking.com recently researched 19.000 people on their platform to find out what the travel needs and trends are for the coming year. We had a look and picked the travel trends for 2018, that stood out in the report.
1. Experiences are more important
Booking.com found out that 45% of their travelers are planning to travel to a destination that is written on their bucket list. The majority of these, (82%) want to cross one or more destinations from their list in the coming year. People attach more value to experiences rather than material matters, giving them more opportunity to make unforgettable trips in 2018.
2. Going back to the past
In addition to new experiences, 2018 also marks the past. People want to experience their most precious childhood memories and return to destinations that have always remained in the heart. A third of all travelers (34%) are considering returning to a place where they went as a kid in order to see the destination from a new perspective. The popularity of these nostalgic vacations comes from the sense of happiness that calls on these places. Travelers enjoy beautiful and precious memories of these family vacations. Funny enough, the millennials are the most sentimental. For example, 44% of 18- to 34-year-olds want to return to a favorite family destination from their childhood.
3. Travel with friends
2018 will become THE year of traveling with friends. To the question; of what kind of traveler would you like to travel in 2018, 25% answered “with a group of friends”. In 2018, it’s no longer just about the destination, but also about the people we create beautiful memories with. A vacation with friends is the ultimate opportunity to spend more time with them! A holiday with friends also has financial benefits: four out of ten participants (42%) indicate that they can stay in a lodging with friends, something they could not afford alone during a holiday.
4. Wellness & healthy travel
This is not a new trend but it’s a trend that will continue thoughout 2018. Compared to 2017, almost twice as many people plan to travel for health and wellness (one in ten in 2017 vs. almost one in five in 2018!).
5. Travel like a local
We have been traveling like this since we can remember but more people are now loving this way of traveling. If you learn from a local, you see a destination in the purest form. Instead of staying in a large hotel, people also try to stay at a guesthouse where they are in close contact with their host. A quarter of travelers say it’s important to find a host that has local knowledge and can share tips about nice restaurants and spots. At the same time, a host should be available, but not in a way that feels too invading (30%).
What do we think?
If we look at our own opinion when it comes to the travel trends for 2018, we think that 2 others should be added to the list. Sustainable Travel and Traveling for a Cause. Over the the last couple of years we’ve seen many travel brands evolving and growing because they focus on sustainability, local produce or good causes. Travelers love collection good karma points and want to come back home with a satisfactory feeling. The same applies to us. It’s not just about those Instagram photo’s by the pool. Traveling is also about learning gaining a greater understanding of what is going on in the world and making it a better place.
Do you think something else deserves a mention in the travel trends list of 2018? Comment below!
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