What’s happening in the world of travel this coming year? A lot, if we believe Booking.com. They are predicting 8 travel trends for 2019 and we’ve lined them up for you.
1. Travel to learn
For travelers, making meaningful trips is becoming increasingly important. More than half (56%) of travelers say that traveling has taught them new skills and insights. 68% of respondents want to participate in a cultural exchange and learn new skills, 54% indicate that they want to volunteer and 53% opt for international work placements. We can totally relate and traveled to Bolivia 2 years ago to report about women rights. It was incredible, tough and we learned so much.
2. As easy as possible
In 2019, convenience will become the standard when it comes to technological innovations in the field of travel. The innovations that, according to travelers, will strike the most, are those who offer practical solutions for traveling with artificial intelligence (AI), virtual reality (VR) and speech recognition. Think of opening your hotel room with your smartphone or a robotic concierge who speaks the language of the guests. Crazy? Well, 57% of travelers are interested in solutions such as an app for real-time baggage tracking or one app that has everything for planning and booking their trip. In addition, 31% are interested in the idea of a ‘virtual travel agency’ in their living room, with for example virtual assistants with speech recognition who answer travel questions.
In 2019, a lot is going to happen in the travel world
3. Discover the unknown
When it comes to traveling, we continue to push our boundaries and that includes space tourism. The travel industry and other companies will invest in tests with space travel on earth to make space travel possible. They meet the growing demand of consumers who want to take the big leap. 40% of travelers confirm that they think the prospect of space travel is fantastic, and would also consider this experience themselves (38%). Until space travel becomes reality, 60% of travelers opt for adventure below sea level.
4. The more personal, the better
The generic travel guides are history and make way for shorter but personally relevant content. One third of travelers (34%) want “something” or someone to take the difficult work off their hands and provide them with travel recommendations: 41% would like companies in the travel industry to use technologies such as AI to provide travel suggestions based on on previous travel experiences. The personal is becoming increasingly important; individual recommendations are increasingly giving direction to each journey.
5. Awareness Travel
In 2019, the social, political and environmental problems of a possible travel destination will be examined before travelers actually book: 48% of travelers think that social problems in a travel destination are taken into account when deciding on a visit. In addition, travelers are increasingly looking for new and authentic adventures, and want to be sure that they can travel safely – regardless of gender, race or sexual orientation. Platforms such as Destination Pride provide destinations with a score that allows travelers to see how LGBT + are friendly. 19% of travelers plan to visit a Pride festival in 2019, of which almost a third (30%) is between 18 and 34 years old.
6. Fight the plastic problem
Millennials and Gen Z search for sustainability in their destination; looking for opportunities to use less plastic and to work more sustainably. More than a third (37%) is prepared to clean up plastic and other waste on a beach or other tourist attraction.
Investing in sustainable start-ups is becoming increasingly important in 2019, because travelers who want to travel responsibly increasingly ask more critical questions about the sustainability of their destination and accommodations. This will lead to a number of new start-ups in the travel industry.
Tip: Compensate your CO2? check out GreenSeat
7. On the hunt for new experiences
Two-thirds of travelers (60%) value experiences more than equipment. That is why ‘Doing’ when traveling becomes just as important as ‘going’, and perhaps even more important. There is no less pressure on life, and therefore experiences can help to strive for a less stressful existence. In 2019, two-fifths of travelers (42%) plan to visit a destination where they can feel carefree again.
8. Small is good
More than half of the travelers worldwide (53%) say they plan to make more weekend trips in 2019. These small trips are characterised by the fact that more activities are planned in shorter times. ‘Less is more’ is the motto, and consumers swear by custom on these trips. Think of weekend trips, city trips or road trips.
Pepijn Rijvers, Chief Marketing Officer at Booking.com says: “In 2019 a lot is going to happen in the travel world. Technological innovation continues, the world is increasingly connected and consumer demand for the best travel experiences is constantly growing.