Fjällräven’s globally successful event, Fjällräven Polar, is back for another year. Each April the Swedish outdoor brand takes a group of 30 lucky applicants from across the globe to the Scandinavian arctic for the adventure of a lifetime: driving a team of sled-dogs for 300km through the tundra. The participants need not have any prior experience of the outdoors; this is Fjällräven’s chance to show the world that with the right equipment, preparation and support anyone can enjoy a winter expedition in nature.
Fjällräven Polar History
The seed for Fjällräven Polar was planted back in the early 1990’s when Fjällräven founder Åke Nordin met Kenth Fjellborg, one of Sweden’s leading dog-sled drivers. Kenth had participated in Iditarod, the world’s most difficult dog sled competition through the harsh Alaskan wilderness, and this inspired him. They wanted to create a Swedish equivalent, but not for experts like Kenth – for ordinary people. And a few years later in 1997, once all the details were ironed out, Fjällräven Polar took place in the Scandinavian Arctic for the first time.
Do You Have What It Takes?
Over the years, participants have faced everything from blizzards and minus 30°C temperatures, to beautiful, sun-drenched landscapes of crisp white snow. For a few lucky people, Fjällräven Polar is the opportunity to test their limits on the adventure of a lifetime. For more info about the Fjällräven Polarcheck www.polar.fjallraven.com