October 17, 2018 Wander-lust

Fjällräven Polar, is hosting the ultimate Scandinavian Expedition, and YOU can go!

Fjällräven’s globally successful event, Fjällräven Polar, is back for another year. Each April the Swedish outdoor brand takes a group of 30 lucky applicants from across the globe to the Scandinavian arctic for the adventure of a lifetime: driving a team of sled-dogs for 300km through the tundra. The participants need not have any prior experience of the outdoors; this is Fjällräven’s chance to show the world that with the right equipment, preparation and support anyone can enjoy a winter expedition in nature.

Fjalraven polar

Fjällräven Polar History
The seed for Fjällräven Polar was planted back in the early 1990’s when Fjällräven founder Åke Nordin met Kenth Fjellborg, one of Sweden’s leading dog-sled drivers. Kenth had participated in Iditarod, the world’s most difficult dog sled competition through the harsh Alaskan wilderness, and this inspired him. They wanted to create a Swedish equivalent, but not for experts like Kenth – for ordinary people. And a few years later in 1997, once all the details were ironed out, Fjällräven Polar took place in the Scandinavian Arctic for the first time.

Do You Have What It Takes?
Over the years, participants have faced everything from blizzards and minus 30°C temperatures, to beautiful, sun-drenched landscapes of crisp white snow. For a few lucky people, Fjällräven Polar is the opportunity to test their limits on the adventure of a lifetime. For more info about the Fjällräven Polarcheck www.polar.fjallraven.com

Good luck!

Love,

Wander-Lust

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Comments (2)

  1. Doesn’t this sound amazing!!! I am applying for the 4th time. I am hoping this is my year to represent the USA. Fingers crossed as this looks like an amazing opportunity to travel with an amazing eco-minded company, such as Fjällräven. 🙂

  2. This is such a stunning adventure that brings you close to nature in a setting that is so often underestimated, to work with and learn from people that truly live the outdoor life & care deeply for our planet. I am sending in my 4th application in a row (4 years) and preparing myself for another round of an emotional roles coaster in the hope to be able to represent Germany during the expedition this year.

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