16 Oct O’Neill launches sustainable active wear
Last week I was invited to take part in a special yoga sup session in the most beautiful swimming pool of the world, The Noorderparkbad. Together with 19 other (fit)girls, I managed to squeeze myself in a short top and leggings that felt surprisingly comfortable. Relaxing music, tropical plants, healthy snacks and drinks.. The new Sustainable Active Wear collection was being celebrated in full O’Neill style.
Sup yoga at the Noorderparkbad
Noorderparkbad
O’Neill picked the special location for the Active Wear launch with good reason. This swimming pool is a real must see! Last year the swimming pool was voted the most beautiful swimming pool in the world. Located in the Northern part of Amsterdam, the swimming pool is also fully sustainable, because the rainwater is collected and then filtered and used in the swimming pool. This was an ideal fit with O’Neill’s sustainable active wear collection, which is made out of recycled ocean plastic.
Wearing the new Active Wear collection
The collection was inspired by the American Lake Tahoe. Lake Tahoe is renowned for its cool waters and beautiful mountain scenery. Hiking and water sports go hand in hand with this magical place. O’Neill has designed the active wear collection in a way that is both suitable for water and on land. When I was wearing it, it felt soft, flexible (believe me, I have tried to do some heavy yoga moves) comfortable, so it’s hard to imagine that the fabric is recycled out of plastic waste!
Last year O’Neill presented O’Neill Blue, an initiative that creates surf-related products, all made out of recycled beach plastic. The O’Neill Blue Active Wear collection consists of various surf / yoga leggings and tops that are recognized by the blue Bionic label. The Blue line is simplistic and clean, with eclectic and mountain prints.
By recycling beach and ocean plastic, doesn’t mean the plastic problem in the ocean is being solved but O’Neill hopes that the program will inspire consumers and businesses, operating in the surf industry, to raise awareness when it comes to polluted oceans.
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